Sinead O'Sullivan

Conference MC (Emcee) · Moderator · Event Host · Sales Leadership Advisor

London, England — available UK-wide and internationally
bookings@sineadosullivan.com

Summary

Great conferences don't just happen. They need energy, structure, seamless transitions and an experienced host who can bring the room together. Sinead is an independent Conference MC (Emcee), Moderator and Event Host for financial services conferences, industry events and awards ceremonies. Twenty years' insider experience across banking, financial technology, regulation and compliance brings instant credibility with C-suite, specialist and analyst audiences.

Known for holding the room, keeping live agendas on time and drawing sharp insight from panels. A former enterprise sales director and qualified teacher, Sinead spent nearly nine years at Fenergo before moving to host full-time — bringing a commercial, insider's understanding of the conversations on stage, and the facilitation skills from a teaching qualification, to every event she runs.

What's Next

Upcoming bookings

What's next

December 2026

FPS Awards 2026

MC for the Federation of Piling Specialists' 10th-anniversary black-tie awards gala — 300+ guests, Hilton London Bankside.

June 2027

Dream Catcher Travel Foundation Charity Ball

MC for a fundraising ball supporting respite and wellbeing for SEND families — Bromley Court Hotel.

Top skills

Conference MC & Emcee Event Moderator SaaS Sales Deal Execution Enterprise Sales Leadership Commercial Negotiation

Areas of focus

Financial Services Technology Leadership Business Transformation

Career Timeline

Experience

Career timeline

January 2026 — Present

Conference Host & Moderator | Corporate MC (Emcee) | Executive Event Facilitator

Freelance · Self-Employed

Conference MC (Emcee), Moderator, Award Ceremonies Host and Event Host specialising in corporate conferences, awards ceremonies, executive panels, customer events and industry conferences across financial services and technology. Comfortable hosting live events with C-suite executives, industry leaders and senior audiences — opening and closing conferences, introducing keynote speakers, moderating panel discussions, facilitating audience Q&A and maintaining the energy and flow of events throughout the day.

MC — Securities Finance Symposium, Black Knight Media, One Great George Street, Westminster, September 2026.

MC for a one-day symposium with 200+ attendees from agent lenders, asset managers, investment banks, brokers, technology and operations providers and market infrastructure — opening the event, introducing five panels, running audience Q&A and keeping the day on time. Praised by Black Knight Media CEO Justin Lawson for holding the room, engaging storytelling, tone and quick thinking.

January 2020 — December 2025 · 6 years

Enterprise Sales Director, EMEA

Fenergo · Greater London

Responsible for selling complex, high-value enterprise software to global financial institutions, managing the full sales lifecycle from business development through evaluation, negotiation and contracting. Trusted to lead strategic opportunities across new business, renewals and upsell, with deep expertise in commercial structuring and deal economics. Regularly selected to represent the business at industry conferences, analyst events and panel discussions.

Achieved 250% of quota in 2024 and 200% of annual quota in 2021 against a €1.5m individual target. Ranked 2nd top performer globally in 2025 and top-performing female sales director.
Led complex, multi-year enterprise sales cycles with tier-one financial institutions, involving senior stakeholders across front office, operations, compliance, technology, procurement and legal.

Hosting engagements while at Fenergo — not freelance

Panel Moderator — Moody's & Fenergo Industry Event, Moody's, Canary Wharf, June 2025.

Moderated a banking-audience panel on taking perpetual KYC (pKYC) from concept to capability, leading senior leaders from Northern Trust, Bain & Company and Moody's through the real-world blockers and how peers overcome them.

MC — Global Client Conference, Fenergo Client Council, June 2023.

Master of Ceremonies for Fenergo's flagship three-day international client conference, bringing together 300+ senior banking and financial services leaders from organisations including UBS, Santander, PwC, Accenture, Deloitte, Amazon and Shell — opening and closing each day and anchoring a complex multi-day agenda.

Host & Moderator — Industry Panels and Executive Roundtables, Fenergo, London & North America.

Moderated customer case study discussions at Fenergo's London Roundtable and Annual Analyst Day with senior leaders from SMBC, Mizuho, Vistra and State Street, showcasing client outcomes to analysts from Gartner, Celent and Chartis Research, and hosted panels across a North American client roadshow in New York, Toronto and Pittsburgh.

March 2017 — January 2020 · 2 years 11 months

Senior Client Solutions Consultant

Fenergo · London

Built out the London Client Solutions (pre-sales) presence, working closely with prospective clients to present and demonstrate the Fenergo platform. Drew on deep industry experience in client lifecycle management and global regulation — including KYC, AML, derivatives reform and tax — to align clients' tactical and strategic challenges with the product.

September 2012 — March 2017 · 4 years 7 months

Director, Business Solutions (4sight Securities Finance)

Broadridge · London

Worked with 4sight (acquired by Broadridge in 2016) helping new and prospective clients globally define solutions across Securities Finance, Swaps, Collateral Management and Collateral Optimisation.

September 2010 — August 2012 · 2 years

Business Studies and Economics Teacher

UCL Institute of Education · London

Took time out from financial services to qualify as a school teacher in Business Studies and Economics. Awarded Qualified Teacher Status (QTS) by the National College for Teaching and Leadership following a successful NQT year — the experience that shaped the communication style and room-engagement skills now central to her work as a conference host.

July 2009 — July 2010 · 1 year 1 month

Prime Services and Equity Finance Project Manager

Barclays Capital

Responsible for projects, change management and process re-engineering across the Prime Services and Structured Capital Markets (SCM) Middle Office groups.

October 2004 — June 2009 · 4 years 9 months

Prime Services (Securities Lending), Product Development

UBS Investment Bank

Facilitated the implementation of business projects, providing innovative ideas and solutions for new business ventures and existing business problems across the Equity Finance business.

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